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This weekend marks the return of the Big 12 Conference Championship Game, a 13th data point conspicuously absent for the last seven years. The Sooners and Horned Frogs will square off at AT&T Stadium Saturday morning, marking the return of “ONE TRUE CHAMPION” in front of a packed house.
According to data from TickPick, a leading secondary marketplace for event tickets, the Big 12 Championship Game is the third most expensive game of championship weekend, with an average in the door price of $272.57. With student tickets priced at $50 and a three-tier structure for season-ticket holders that start at $90, there’s clearly a big demand on the secondary market.
Mayfield actually walked on at Texas Tech despite earning offers from Washington State, Rice and Florida Atlantic. Surprisingly, he immediately became the starter for the Red Raiders as a walk-on and earned Big 12 Freshman Offensive Player of the Year honors. However, after the season he decided to transfer to Oklahoma. After sitting out the 2014 season, Mayfield was a Heisman finalist in both 2015 and 2016, and is now the favorite to win the prestigious award in 2017 after passing for 4,097 yards and 37 touchdowns.
With a gunslinger’s mentality, Mayfield had a great high school career, but many felt he was a system kid and he didn’t get a ton of offers. That looks crazy now. He’s a lock for the Heisman this season and I’m happy with his three-star ranking since we saw something none of the local schools did at least (he was a walk-on after all). He has clearly outplayed his ranking and his leadership skills are off the charts as long as he can add some maturity.
This could happen under the previous two-division conference structure – and it did a couple of times involving Oklahoma – but because of the unbalanced schedule that was played at that time, a same-season rematch for the conference championship was not a certainty.